CCG TO operates a family lifestyle magazine, called HugMug, as its own media for sophisticated moms and dads. The media has a total of 800,000* followers, with the monthly session count of 600,000*, 98,000* Instagram followers and 102* HugMug friends (bloggers). Utilizing the user information gathered through this media, we have developed an advertisement delivery service "HugMug Targeting ad" that makes it possible for clients to approach families who are active in consumption. Available in both the website version and the social media version, the service allows companies that wish to freely set destination links to deliver advertisements without spending any time on editing or creation. We also produce detailed designs of user approaches based on the intended purposes and offer the best possible creative solutions. The collaboration between CCG TO and CCG SEE not only realizes effective advertisement delivery but also enables the companies to analyze the effects of their advertisements numerically while discovering opportunities at the same time.
* Valid as of May 2025

CCG TO, which has engaged in brand producing and operated its own media, and CCG SEE, which excels in digital marketing, collaborate in the area of social media strategies as well, leveraging their respective domains of expertise. Based on their abundant experience and knowledge, the two companies thoroughly examine follower attributes and needs as well as behavior trends. Through such multilateral analyses, they design more essential KPIs. They not just incorporate optimal content lineups and PR plans designed for maximum effect, but they also propose and implement these lineups and plans in visible form, making clear the path toward the goal.

The unique GA4 analysis tool "iSEE," jointly developed by CCG SEE and CCG TO, allows an enormous amount of complex numerical data of a website to be organized into an easy-to-understand set of data, thus visualizing the analysis results. While this tool enables quick identification of challenges and problems, its another benefit is that it creates new opportunities. In the Brand Producing & Digital Marketing domain, we accomplish effective, efficient digital marketing using "iSEE," with each member of our staff addressing problems through hypothesis thinking. They generate an optimal hypothesis about a client's goal and test that hypothesis while moving forward. The visualization of numerical analysis results is quite helpful in this process as well. While improving the quality of users, contents and channels continuously, we achieve one goal and then move on to the next one. Our strength lies in digital marketing with a cycle of numerical analysis and improvement.

In the Brand Producing & Digital Marketing domain, we have started the development of new generative AI-powered CMS systems by integrating CCG TO's proven content creation ability and branding power with CCG SEE's development capability in the field of digital technology. Creating contents for owned media on a continuous basis takes a lot of time and cost, but the use of generative AI for CMS development offers significant savings in time and cost. Also, by setting a concrete editing policy, persona and image generation rules, we can create contents suited to our taste without affecting the desirable tone and manner of our owned media. Another advantage is that we can implement SEO measures appropriate for contents. All the tasks from image generation to writing, SEO measures and CMS input are systematized, with the entire process up to publication automated. This enables owned media to be operated more efficiently and more effectively. Please see the Journal page of this website, whose content has been created using generative AI. We continue to create new values and opportunities with an eye on the futures of the industry and society.